Kendra Scott, already a desired destination for brides, adds engagement rings

Kendra Scott is now a entire-fledged jewellery store. The Texas jeweler explained Monday that it is incorporating a big classification missing from its lineup: engagement rings.

The addition of the rings will come just a thirty day period soon after Kendra Scott introduced its 1st collection of watches and view bands for the Apple Check out. In recent years, founder Kendra Scott has expanded into men’s jewelry, dwelling components and presents. She has also entered into collaborations, most lately with Dallas-based Balfour & Co., to generate accredited collegiate and Greek fraternity and sorority jewellery. Kendra Scott has been well-known for someday with school students.

In its 20th 12 months in company, the Texas entrepreneur’s company has advanced from providing earrings out of her house into a powerhouse brand name with additional than 100 retailers. Her styles are also marketed on the net and at significant merchants these kinds of as Neiman Marcus, Nordstrom, Bloomingdale’s and 600 specialty boutiques.

Kendra Scott is now a desired destination for brides and for individualized bridesmaids’ gifts. Engagement rings are a normal future stage, the enterprise reported.

“When building this collection, we challenged ourselves to consider every single depth. Essential to our design and style process, each individual ring can be custom made,” stated Scott, who remains govt chairman and the greater part operator following offering up her CEO title in 2021 to Tom Nolan.

Scott said she is retaining her brand’s emphasis on innovation by determining to use lab-developed diamonds, which are getting acceptance as possibilities to mined diamonds. Luxurious watchmaker TAG Heuer unveiled a observe last thirty day period with lab-grown diamonds. The affordability and accessibility of lab-developed diamonds was also component of the determination, the company explained.

A Kendra Scott signature engagement ring in white gold with a 1.-carat white diamond.

The Engagement Collection by Kendra Scott is priced from $1,350 to $8,150 with diamonds in weights of .5 to 2 carats in configurations of 14k white, rose or yellow gold. Buys are custom made-requested and shipped in three weeks.

The rings will be out there in the beginning on-line and in Dallas at the company’s Plaza at Preston Centre retailer.

Other stores obtaining the collection are in Tampa, Fla. Pittsburgh Savannah, Ga. Charleston, S.C. Dedham, Mass. Nashville N.Y. Austin Las Vegas and Houston.

Scott has not disclosed annual profits. The brand name was valued at $1 billion when Boston-centered Berkshire Associates turned an trader in 2017. The keep depend has doubled because then.

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Twitter: @MariaHalkias

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